WebGL & Three.js 3D Web Experiences
We build immersive, browser-native 3D experiences using WebGL and Three.js — from interactive product configurators to WebXR augmented reality — engineered for 60 FPS performance on every device.
Our WebGL & 3D Capabilities
End-to-end 3D web development from concept and 3D asset creation through to optimised, production-ready deployment.
3D Product Configurators
Interactive product viewers that let customers rotate, zoom, swap materials, and customise in real time. Proven to increase e-commerce conversion rates by 20–40% compared to static imagery.
Immersive Brand Experiences
WebGL-powered microsites and campaign experiences that put your brand in a different league. Custom shaders, particle systems, and physics-driven animations that make visitors stop and explore.
3D Data Visualisation
Transform complex datasets into interactive 3D charts, network graphs, and spatial maps. Ideal for analytics dashboards, scientific tools, and financial platforms.
Virtual Showrooms & Tours
Immersive 360° environments where visitors explore products, spaces, or real estate directly in their browser. No plugin, no download — just a URL and a stunning experience.
Performance-First 3D
60 FPS on mobile is a hard requirement for us. We apply LOD, geometry instancing, KTX2 texture compression, and frustum culling so experiences run smoothly on mid-range phones.
WebXR Augmented Reality
Browser-native AR powered by the WebXR API. Customers point their phone camera and see your product in their real environment — no app install required, works on iOS Safari and Android Chrome.
Why Choose BitPixel for WebGL Development?
We specialise exclusively in high-performance, production-ready 3D web experiences. Every scene we ship is profiled on real devices, compressed for fast load times, and built to run smoothly at 60 FPS — not just on a developer's MacBook Pro.
Our Tech Stack
Our 3D Development Process
From creative brief to a live, optimised 3D experience — here is how we work.
Discovery & Brief
Define the experience goals, target devices, performance budgets, and creative direction.
3D Design & Assets
Create or optimise 3D models in Blender, apply materials, and build the scene architecture.
WebGL Development
Implement the scene with Three.js or React Three Fiber, shaders, animations, and interactivity.
QA & Deployment
Profile on real devices, compress assets, fix edge cases, and deploy to production.
Industries We Serve
We bring WebGL and Three.js to teams across many industries — wherever 3D communication creates competitive advantage.
E-commerce & Retail
3D product configurators and AR try-ons that turn browsers into buyers.
Luxury & Fashion
Premium interactive lookbooks and virtual showrooms for high-end brands.
SaaS & Tech
3D data visualisations and interactive product demos that explain complex features.
Real Estate
Virtual property tours and architectural visualisations with spatial exploration.
Manufacturing & Engineering
Interactive CAD-based product viewers and assembly simulations.
Marketing & Advertising
Award-winning WebGL campaign experiences that generate press and social buzz.
Frequently Asked Questions
Answers to the most common questions about this service.
A 3D product viewer or interactive scene starts around $800–$15,000. Immersive brand experiences with custom shaders, animations, and complex interactivity range from $20,000–$60,000. Full virtual showrooms or gamified experiences can exceed $80,000. We scope each project individually after reviewing your creative brief.
A focused 3D product configurator or hero scene takes 4–8 weeks. Complex immersive experiences with multiple environments, custom 3D assets, and interactive storylines take 10–20 weeks. We always produce a visual prototype in the first two weeks so you can validate the direction early.
Yes — mobile performance is a first-class concern for us. We use LOD (Level of Detail) techniques, compressed texture formats (KTX2/Basis), lazy loading, and performance budgets to ensure experiences run smoothly at 60 fps on mid-range phones, not just high-end desktops.
Our primary stack is Three.js and React Three Fiber for WebGL rendering, GSAP for animation, Blender for 3D asset creation and optimisation, Draco and gltfpack for geometry compression, and KTX2 for texture compression. We also work with Babylon.js and native WebGL/GLSL for shader-heavy projects.
Yes. We build WebXR-based AR experiences that work directly in mobile browsers — no app download required. Users point their phone camera at a surface and your product or content appears in their physical space. We've built AR product try-ons, spatial brand activations, and educational AR tools.
Performance is engineered throughout: polygon budgets on all 3D assets, texture atlasing to reduce draw calls, frustum culling to skip off-screen objects, instancing for repeated geometry, progressive loading, and device-capability detection to gracefully reduce quality on lower-end hardware. We profile on real devices before delivery.
Yes. We build interactive 3D product configurators that let customers rotate, zoom, change colours, swap materials, and visualise customisations in real time. Configurators integrate with your e-commerce platform (Shopify, WooCommerce, custom) and have been shown to increase conversion rates by 20–40%.
Yes. We create immersive virtual showrooms where visitors can explore products in a 3D environment — walking through spaces, clicking on items for details, and adding to cart. Virtual showrooms are ideal for furniture, automotive, real estate, and luxury brands that want a premium digital buying experience.
Yes. Using the WebXR API, we build augmented reality experiences that run entirely in the mobile browser — no app download required. Customers can place 3D products in their real environment using their phone camera. This removes the friction of app installs and works across both iOS Safari and Android Chrome.
What Clients Say About This Service
Real feedback from businesses that have used this service.
“BitPixel delivered an AI-powered product recommendation engine that increased our average order value by 34%. The 3D product configurator they built alongside it is genuinely breathtaking. Users spend twice as long on product pages now.”
Amara Diallo
Product Manager, Visionary Apps
“The WebGL experience BitPixel built for our product launch generated more press coverage than our actual product announcement. It ran flawlessly on mobile. The mobile companion app they built alongside it drove 50k downloads in the first week.”
Yuki Tanaka
Creative Director, Immersive Studio
From Our Blog
Practical guides on building high-performance 3D experiences with Three.js and WebGL.
Ready to Build Your 3D Web Experience?
Get a free consultation and let us show you what WebGL and Three.js can do for your product, brand, or platform.